Tag Archives: Literature Review

Literature Review of the Term “Analytics”


Selected definitions for the term “Analytics” from literature:

Merriam-Webster dictionary: 

Analytics is the method of logical analysis (while Analysis is the separation of a whole into its component parts).


Analytics is the discovery and communication of meaningful patterns in data.


Analytics has emerged as a catch-all term for a variety of different business intelligence (BI)- and application-related initiatives. For some, it is the process of analyzing information from a particular domain, such as website analytics. For others, it is applying the breadth of BI capabilities to a specific content area (for example, sales, service, supply chain and so on).


Analytics is defined as the scientific process of transforming data into insight for making better decisions.

How do you define “Analytics”? Email us and publish your idea!