Tag Archives: Literature Review

Literature Review of the Term “Analytics”

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Selected definitions for the term “Analytics” from literature:

Merriam-Webster dictionary: 

Analytics is the method of logical analysis (while Analysis is the separation of a whole into its component parts).

Wikipedia:

Analytics is the discovery and communication of meaningful patterns in data.

Gartner:

Analytics has emerged as a catch-all term for a variety of different business intelligence (BI)- and application-related initiatives. For some, it is the process of analyzing information from a particular domain, such as website analytics. For others, it is applying the breadth of BI capabilities to a specific content area (for example, sales, service, supply chain and so on).

INFORMS:

Analytics is defined as the scientific process of transforming data into insight for making better decisions.

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